The Challenge
The major challenge of this project was to redesign a very busy site where the content had considerably outgrown the structure, making navigation both difficult and inefficient. The site also had to offer value-added services, online, to a subscription membership audience of large blue-chip corporate businesses.
The Approach
The existing site was showing its age and this was restricting its usage and impact in the marketplace. The brief, therefore, was to redevelop in a way that drives people to the site and encourages visitors to return on a regular basis.
Given Senior's prior experience working with NFP membership organisations, we were able to offer insightful advice on the best ways to attract and retain members using impressive, useful and resourceful online channels. As a complete solution provider, we were able to ‘bring to the table’ more than just technical skills, which set us aside during the highly competitive tender process. The solution was to use our in-house developed content publishing engine SeniorCPE.
SeniorCPE was originally developed specifically for membership organisations and it brings together a wide range of functionality for interacting with the general public and with a membership audience. Features include full content and versioning control, event management, job boards, directories, forums, polls, password protected member only content, e-commerce, e-marketing, tag clouds for navigation assistance and personalisation of content.
We were also able to offer AGR our sophisticated, web-based membership management system called MemberBase CRM. MemberBase CRM provides superb membership management capabilities including: creating records, logging interactions, creating groups, renewing membership subscriptions and lots more. We integrated the website with certain areas of the CRM system to maximise efficiency.
The Result
The website was presented to the AGR Board prior to going live and received unanimous praise. The site has received increased uptake of events since launch, due mainly to increased web traffic and more users revisiting the site. The site benefits from the inclusion of dynamic windows that can be moved around, added and removed as each user wishes, based on the information they would like to see upon login.
Who is AGR?
AGR is the Association of Graduate Recruiters. The Association advises members on best practice methods of identifying, attracting and retaining graduate talent. It also supports employers in all aspects of graduate recruitment, including impartial and authoritative expert advice and representation.
AGR delivers its services through conferences, training workshops, focus groups, award ceremonies, written publications, market research surveys, networking groups, news bulletins and now its website - and it represents graduate recruiters at Government level when policy debate is required.
Visit http://www.agr.org.uk